Zune: 微軟牌 iPod?


ZuneMicrosoft 推出的音樂播放器,而且看起來它就是要跟 Apple iPod 互別苗頭,這裡有一篇消息文章可以看看。

雖然我覺得 Zune 沒什麼新意,甚至似乎音樂播放的限制更多(?),造型看起來又較為遜色(不過螢幕看起來是挺大的),怎麼說也不可能會是 iPod 的對手!不過行銷向來是 Microsoft 的長處,看看 XBox 跟 PS 的戰爭(在台灣)就知道,先入市場又如何呢?看看 Microsoft 的 GM of marketing, Chris Stephenson說的話:

“Today we confirmed a new music and entertainment project called Zune. Under the Zune brand, we will deliver a family of hardware and software products, the first of which will be available this year. We see a great opportunity to bring together technology and community to allow consumers to explore and discover music together.”

我倒是很好奇,要怎麼 explore 跟 discover music together 呢? Zune 要在今年的 11 月上市,也許很快就可以了解這是怎麼一回事了!